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Will accessibility become Google’s next SEO ranking factor?

3 April 2024

Web accessibility is increasingly recognised as vital for SEO and website visibility. Although it’s not a direct ranking factor, enhancing user experience is essential for SEO success. With Google’s Core Web Vitals emphasising user experience, accessibility naturally becomes a relevant consideration for rankings.

The EAA

As the European Accessibility Act (EAA) takes effect in 2025, the demand for accessible design across various sectors is expected to grow. While accessibility may not directly impact rankings today, its influence on user satisfaction and engagement is undeniably crucial.

Evaluating accessibility

Optimising for accessibility involves utilising tools like Lighthouse reports and browser extensions, which can offer valuable insights. We assist organisations in conducting effective accessibility evaluations and implementing improvements, ensuring that digital spaces are inclusive and beneficial for all users.

Cronos ESG leverages the extensive expertise and skills of our competence centers.
This article was created in partnership with Humix.

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Will accessibility become Google’s next SEO ranking factor?

The EAA

Evaluating accessibility

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