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It’s easy to view the Digital Product Passport as just another compliance exercise. But if you're just looking at it as an obligation, you're missing out. The DPP is a practical tool that can create real value for your business beyond just meeting legal requirements. Here are some of the concrete opportunities a DPP can create for your business.
If you're a manufacturer selling through third parties, you probably don't know much about your end customers. The DPP changes that. When a customer scans a QR code, you get a direct touchpoint.
This allows you to gather valuable data on how your products are used. You can use this information to improve future designs, offer relevant new services, or simply build a direct relationship with the people who use what you make.
A DPP forces you to map out your product's journey in detail. This has immediate practical benefits. In case of a product recall, you can identify specific batches with precision, which makes the entire process faster and cheaper.
The same data helps you build a more detailed supply chain. With precise sustainability information from your suppliers, you can select better partners and prove to your stakeholders that your value chain is transparent.
The data required for a DPP is incredibly useful for your own operations. It will help you spot inefficiencies, showing you how to reduce material waste or fine-tune your production processes.
It also helps your customers. By giving them clear instructions for repair and information on spare parts, they can make products last longer. This means fewer returns for you to manage and less overall waste.
The DPP gives you the trustworthy data you need to build new services based on a circular model.
For example, you could launch a take-back program for recycling, facilitate a second-hand marketplace for your own goods, or set up a network of certified repair shops. These are all potential new revenue streams that the DPP makes possible.
A DPP also functions as a digital certificate of authenticity. This confirms the legitimacy of your products for consumers and provides a strong defence against counterfeiting and illicit trade, protecting your brand's value.
So, the potential of Digital Product Passports is clear. The question is no longer if you should act, but how.
Ready to turn these opportunities into a reality for your business? We can help.
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